Field Representative
SUMMARY: The Field Representative facilitates the flow of information between California Farm Bureau Federation and the county Farm Bureaus within a designated region with an emphasis on providing support to county Farm Bureau membership recruitment and retention programs, including the rollout of new organizational initiatives and pilot programs.
REPORTABILITY: Member Advocacy Operations Manager
SALARY RANGE: $65,000 TO $80,000
UPDATED: January 2023
ESSENTIAL DUTIES: Acts as a liaison for the organization by facilitating communication between California Farm Bureau (CAFB) and the local county Farm Bureaus (CFB) within the designated region.
Provides CFB leadership with membership marketing resources and training support. Organizes regional CFB conferences, events, training and other activities as appropriate.
Assists with implementation of CFB office procedures and provides guidance on coordinating other functions, as requested.
Develops and maintains relationships with CAFB district directors and assists them, as needed.
Maintains a thorough knowledge of CAFB divisional and affiliate programs and services including corporate messaging to act as a resource for CFB leaders and staff.
Guides CFB staff in the implementation of their membership marketing plan, including recruitment, retention, outreach, and education to retain and recruit members while promoting member service programs.
Coordinates orientation and training for CFB officers, staff, and other volunteer leaders.
Assists in developing and promoting CFB committees; i.e. membership, YF&R, Rural Health, Safety, FARM PAC®, etc.
Attends and participates in CFB board meetings as a liaison to CAFB to share CAFB initiatives and monitor local issues. Works with appropriate CAFB staff to share county feedback, and concerns.
Has a strong working knowledge of CAFB member benefit programs and works with county leadership and staff to promote member benefits to encourage membership.
Other duties, as assigned.
SPECIFICATIONS:
Bachelors Degree in a related field and a minimum of 3 years experience working in a volunteer organization, preferably in a membership/leadership capacity; organizing membership recruitment and retention activities; presenting information to audiences at various levels and effectively training and motivating volunteer workers.
Excellent skills in interpersonal relations, written and verbal communication, organization and prioritization, and resourcefulness. A foundation of business practices, marketing, and sales techniques, is preferred.
Ability to represent the interests of the California Farm Bureau organization while addressing issues and needs at the county level.
Representative's office will be in their home. Extensive travel, including some overnight and weekends, to CFB offices within the designated region, as well as frequent travel to CAFB headquarters office in Sacramento.
California Farm Bureau Federation is an Equal Opportunity Employer
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