Member Engagement and Events Coordinator
Job Title: Member Engagement and Events Coordinator
Department: Member Engagement
Reports To: Managing Director of Member Engagement
Salary Range: $25.00/hr. to $29.00/hr.
SUMMARY
The Member Engagement & Events Specialist is responsible for supporting California Farm Bureau Federation's member engagement initiatives through the coordination of meetings, events, sponsorship fulfillment, member benefits marketing, and member programs. This position serves as the primary coordinator for CAFB events, helping strengthen member participation and delivering exceptional experiences for members, sponsors, partners, and volunteers.
Working collaboratively across departments, the Member Engagement & Events Coordinator coordinates event logistics, executes sponsorship benefits, promotes member value through marketing initiatives, and supports programs and events that increase engagement throughout the organization.
KEY RESPONSIBILITIES
Meetings & Events
- Coordinate logistics for CAFB Annual Meeting, leadership conferences, committee meetings, trainings, and other member-facing events.
- Assist with venue selection through coordination of RFPs, contract administration, and vendor communications.
- Oversee event registration systems, attendee communications, and onsite registration operations.
- Coordinate meeting logistics including room setups, catering, speakers, entertainment, exhibitors, volunteers, and special event activities.
- Maintain event websites and online meeting content to ensure timely and accurate information.
- Assist with event budgets by processing invoices, tracking expenses, and reconciling financial records.
- Support onsite event execution to ensure a high-quality experience for members, sponsors, exhibitors, and guests.
- Develop post-event surveys and assist with evaluating event success through attendance, financial, and satisfaction metrics.
Sponsorship Management & Fulfillment
- Coordinate sponsor communications throughout the sponsorship lifecycle.
- Coordinate sponsor invoicing, registration, recognition, signage, promotional materials, digital promotions, event activations, and other sponsorship benefits.
- Ensure sponsorship benefits are fulfilled accurately, on schedule, and in accordance with sponsorship agreements.
- Coordinate the collection of sponsor logos, advertisements, promotional materials, and event assets.
- Develop sponsorship recap reports demonstrating proof of performance and return on investment.
- Serve as the day-to-day contact for sponsors before, during, and after events.
Member Benefits
- Create, coordinate, and distribute marketing assets that promote California Farm Bureau member benefit partners.
- Support marketing campaigns that increase awareness and utilization of member benefits.
- Coordinate with benefit partners to collect promotional offers, marketing materials, and campaign assets.
- Track and report engagement metrics related to member benefit promotions.
Member Programs & Engagement
- Support Young Farmers & Ranchers programs, leadership initiatives, conferences, and special events.
- Coordinate CAFB's trade show and farm show engagement plan, including event schedules, booth logistics, promotional materials, staffing coordination, and post-event follow-up.
- Assist with member engagement campaigns and initiatives that increase participation in CAFB programs and events.
- Coordinate promotional materials, giveaways, branded merchandise, and event supplies.
Administrative & Department Support
- Maintain project plans, timelines, and department documentation.
- Prepare reports, presentations, and meeting materials.
- Collaborate with internal departments, county Farm Bureaus, vendors, and partners to ensure successful project execution.
- Other duties as assigned.
EXPERIENCE
- Bachelor's degree in Communications, Marketing, Business Administration, Event Management, Hospitality, or a related field preferred.
- Minimum of three years of experience in event planning, project coordination, member engagement, marketing, or a related field.
- Experience coordinating meetings, conferences, or member events.
- Experience working with sponsors, vendors, or partner organizations preferred.
- Experience with CRM, association management, or event registration software is preferred.
COMPETENCIES
- Strong organizational and project management skills.
- Excellent written and verbal communication abilities.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong customer service and relationship-building skills.
- Detail-oriented with exceptional follow-through.
- Ability to work independently while collaborating effectively across departments.
- Proficiency in Microsoft Office Suite and event registration or CRM platforms.
- Creative thinking with the ability to develop engaging marketing and promotional materials.
- Adaptability and willingness to support a variety of organizational initiatives.
- Passion for delivering outstanding member experiences and supporting California agriculture.
California Farm Bureau Federation is an Equal Opportunity Employer.
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