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Join us in MONTEREY

After a year of celebrating our 100th Meeting of California Farm Bureau members, there is something equally exciting about our 101st meeting this December in Monterey. While California Farm Bureau continues to uphold the traditions that have established Farm Bureau as California’s largest active grassroots organization, uniting agriculture with a common goal to make our industry, communities and families better off, this 101st Annual Meeting will begin to lay the groundwork on exciting opportunities in the next century to deliver on our organization’s purpose, “To secure the future of California’s farmers and ranchers.”

Please join us in Monterey, December 8-11, for California Farm Bureau’s 101st Annual Meeting.

Even after 100 years, the importance of advocacy and maintaining a resolve of purpose remains critically important. Our experience tells us the future will hold new challenges and possibilities.

It is often said the best way to predict the future is to build it. Join fellow farmers and ranchers as we discuss and develop policy, recognize the county Farm Bureaus at the core of our grassroots structure and individual members who have demonstrated that working together during this past year is how we will continue “Building Our Future.”



11:00 a.m. FARM PAC® Golf Tournament
4:00 p.m. YF&R State Committee Meeting


7:30 a.m. Registration Opens
9:00 a.m. YF&R Discussion Meet Orientation
10:00 a.m. YF&R Discussion Meet Begins
11:00 a.m. Bus Departs for Wine Trail Tour
1:00 p.m. County Presidents Caucus (Invitation only)
1:00 p.m. County Manager’s Roundtable (Invitation only)
3:30 p.m. Trade Show Opens
4:00 p.m. Discussion Meet Finals
5:00 p.m. Trade Show Welcome Reception *
8:00 p.m. Leadership Farm Bureau Reception (Invitation only)


7:00 a.m. FARM TEAM Leaders Breakfast (Invitation only)
7:30 a.m. Registration Opens
8:30 a.m. Opening General Session
10:00 a.m. Coffee Break
10:30 a.m. General Session Reconvenes
12:00 noon Luncheon *
12:30 p.m. Trade Show Opens
1:30 p.m. Breakout Sessions
3:00 p.m. Breakout Sessions
5:00 p.m. Hosted Reception in Trade Show
6:00 p.m. Awards Dinner and Entertainment *


7:30 a.m. Registration Opens
8:00 a.m. County Presidents and Managers Breakfast (Invitation only)
9:30 a.m. Delegate Business Session
12:00 noon Ag in the Classroom Award Luncheon*
YF&R FARM PAC Raffle and Check Presentation
1:30 p.m. Delegate Business Session
2:30 p.m. District Caucus Meetings
2:30 p.m. Commodity Caucuses
6:00 p.m. County Farm Bureau Hospitality Suites


8:00 a.m. Delegate Business Session
10:00 a.m. CFBF Board Meeting

*Ticketed Events


Register Online Download Registration


*Applies to agricultural, associate and collegiate members


100% of your registration payment will be refunded if cancellation notice is received at CFBF by November 8, 2019. No refunds will be issued for requests received after November 8, 2019.


  1. Your registration form must be completed online or POSTMARKED on or before November 8, 2019.
  2. Registration form must be completed in full, including your member number.
  3. Total payment must be included with your completed registration form.
  4. Make checks payable to “CFBF.” Visa®, MasterCard® and American Express® will be accepted for registration fees. If using a credit card, please fill in all related information requested on the form.



  • Two Portola Plaza • Monterey, CA 93940
  • $224/night (Rates exclude tax & local fees)


Book online: https://book.passkey.com/go/CFBF2019Meeting
By Phone: (888) 222-5851, mention California Farm Bureau Federation 2019 Annual Meeting to receive discounted rate. Any reservation canceled within 48 hours prior to arrival, or no show, will forfeit one night’s room and tax.
Check in is 4 p.m. and check out is 12 p.m.


Self parking is $21/day, Valet is $23/day


  • 350 Calle Principal • Monterey, CA 93940
  • $185/night (Rates exclude tax & local fees)


Book Online: https://book.passkey.com/go/CFBFAM
By Phone:(877) 901-6632, mention CFBF AM Conference to receive discounted rate.
The cancellation policy is 48 hours, 1 night no show or cancellation fee if canceled inside of 48 hours.
Check in is 4 p.m. and check out is 12 p.m.


$25 Valet Only

Break Out Sessions

Access the latest information on issues that affect your farm and your family at Annual Meeting. Breakout sessions will cover a variety of topics featuring industry leaders focusing on the on hot topics facing Farm Bureau members.

How to tell your story—and why

Effective public and media outreach can build goodwill for Farm Bureau and for farmers and ranchers in general. We will discuss how to communicate successfully with reporters and other audiences—what to say, how to say it and why it’s important to tell your own story rather than have someone else tell it for you. We’ll also cover how to create a communications strategy and tailor your messages to further your goals.

Membership recruitment and retention

This session will help answer the age-old question, “What’s in it for me?” when it comes to Farm Bureau membership. The session will provide you with strategies for how to attract and retain members and how to effectively promote membership benefits.


Every 10 years, after the federal census, California must redraw the boundaries of its Congressional, State Senate, State Assembly and State Board of Equalization districts to reflect the population. Californians have the ability to serve as commissioners during this process. A commission that represents and reflects all of California is vital to ensuring our way of life is protected and it is imperative that the voice of agricultural is heard in this process. Getting involved in this process could be the difference in making sure our communities of interest, water districts, cities and counties etc. are not broken up and fall victim to representation that does not respect the work we do.

Water Updates

As the Sustainable Groundwater Management Act implementation is moving forward it remains important that we stay engaged locally to be certain agriculture’s interests are understood and being addressed. With the Groundwater Management Plans due in January 2020 for those critically overdrafted basins and all other high and medium priority basin plans due in 2022 it is imperative that we stay engaged in the development of those plans. Other water issues include:

  1. Voluntary Settlement Agreements
  3. Winery WDRs
  4. Water Quality and Water Rights Fee Increases, “when does it end…”

Irrigated Lands Outreach and Education Workshop—Nitrogen Information for Growers Throughout the State Irrigated regulatory programs throughout the state require growers to attend outreach and education events. The Irrigated Lands Outreach and Education Workshop breakout session will provide growers with information on irrigation and nitrogen management planning and practices, potential impact of nitrates on groundwater, and information on nitrogen well testing, while also fulfilling required education credits.

Trespassers: Know your rights, how to respond

Animal activist demonstrations, unwelcomed incursions and confrontations with private property owners have been on the rise. At its core, this growing animal activist movement cares little for animal welfare and is more determined to end all animal agriculture. This workshop will provide a legislative and animal activism update, as well as discuss potential strategies to help those in animal agriculture be better prepared for potential conflicts with activist organizations.

Ag Workforce Problems and Solutions: Federal and California Perspective

Growers continue to struggle to retain and find a stable workforce while maintaining their bottom line. Join us for an in-depth discussion on legislative and regulatory developments in Washington, D.C. and Sacramento that can potentially impact your operation. Come with your questions about the issue, the policies, the politics and considerations that affect your operations.

Hot Topics Roundtable

Come hear about an assortment of hot topics affecting agriculture. From WOTUS to wildfires, energy to the environment, this session will cover a handful of the hottest topics currently affecting farmers and ranchers throughout the state.

New 401K Retirement Program

Come learn what you need to know about the new State-sponsored retirement program to facilitate employee’s retirement savings. Over a three-year phased rollout, State law will require all businesses with five or more employees (including seasonal or agricultural employees) to either offer a retirement savings plan or register for CalSavers. Attend this session to learn more about your options to help comply with this new requirement.

Commodity Caucuses

The commodity caucuses provide an opportunity to meet by commodity groups and participate in an informal networking and discussion forum. Sit down with like-minded producers from across the state to discuss the issues you face, share information, and learn from one another. CFBF staff will be on hand to answer questions that may arise during the discussions.



FARM PAC® Golf Tournament


Arrive a day ahead of schedule to play in an exclusive Farm Pac golf tournament at the renown Poppy Hills. Immersed in the history of Pebble Beach Resort, the magnificence of Spyglass Hill and the breathtaking views of Spanish Bay, Poppy Hills stands in the center providing guests with a remarkable experience. The tournament will conclude with a wine reception.

Space is limited. Sponsors are eligible to receive Farm Bureau logo golf attire, hole signage, Poppy Hills gifts, food and refreshments on the course and private dinner in Carmel depending on giving level. Premier level sponsors can purchase all-inclusive packages for Annual Meeting events and accommodations. To reserve your spot or find out more about sponsorship opportunities, contact Mike Zimmerman at mzimmerman@cfbf.com or 916-561-5617.

Poppy Hills
3200 Lopez Road, Pebble Beach


River Road Wine Trail Tour


Cost: $75 (Price includes Transportation, Tasting Fees and Lunch)

Enjoy an afternoon of private wine tasting, touring, and the beauty that Monterey County has to offer on Sunday, December 8. The tour bus will depart from the hotel at 11:00 a.m. and return to the hotel around 4:00 p.m. Space is limited so make sure to register early to reserve your spot!

YF&R Discussion Meet

Be sure to catch the Young Farmers and Ranchers Discussion Meet. The event simulates a committee meeting where discussion and active participation are expected. This competition encourages an exchange of ideas and information on some of the most pressing issues facing agriculture today. Watch contestants explore these topics and work together to build consensus and solve problems. The final round will take place on Sunday afternoon and the winner will take home cash prizes and a trip to Austin to compete in the American Farm Bureau competition.

YF&R FARM PAC® Raffle and Silent Auction

The California Farm Bureau Young Farmers and Ranchers Committee invites you to join the fun and excitement of its annual raffle to benefit the California Farm Bureau Fund to Protect the Family Farm (FARM PAC®). Funds raised are used to support candidates for public office who share our goal of protecting the farming and ranching way of life. Visit their booth in the tradeshow to check out the silent auction items and learn more about their efforts.

Trade Show Welcome Reception

The Trade Show Welcome Reception will feature drinks, appetizers and fun! Held on the Trade Show floor from 5 p.m. to 7 p.m., Sunday, December 8, tickets required for food and beverage.

Trade Show

Make sure to visit the Annual Meeting Trade Show! This event showcases industry leaders and provides the opportunity for Farm Bureau members from around the state of California to network, exchange ideas and do business. For booth space information or sponsorship opportunities, contact Cathie Bradley at cjbasso@aol.com or 916-600-1040.


Monday Morning

Keynote Speaker, David Dravecky

David Dravecky is an American former professional baseball player, a motivational speaker, and an author. He played Major League Baseball for the San Diego Padres (1982–87) and San Francisco Giants (1987–89). In 1988, Dave was at the top of his game peak of his career. His opening day victory over the Dodgers was overshadowed later that fall by the discovery of cancer and the removal of half of the deltoid muscle in his pitching arm. After battling cancer in his pitching arm, he came back a year later to defy the odds and pitch once again in the Major Leagues. Despite being told by doctors, “Short of a miracle, you’ll never pitch again,” he pitched a 4-3 win for the San Francisco Giants that day. His comeback was short-lived. Five days later, he threw “…the pitch that could be heard round the world.” His humerus bone had split in two – ending his season. Cancer ended his career as his team was reaching the 1989 World Series. He won the Hutch Award in 1989.

Awards Dinner

Join your friends, family, and colleagues to celebrate Farm Bureau’s 2019 successes. The evening’s program will include:

  • Announcement of the Distinguished Service Award winner
  • Announcement of the County of the Year Award winners
  • Recognize significant County Farm Bureau accomplishments

Farm Bureau County Fair

Following the awards ceremony join us for a fun-filled evening at the midway! Enjoy a live band and your favorite fair activities from face painting to carnival games.


Flu Shots Complimentary flu shots will be sponsored by the Rural Health and Safety committee and will be available just outside the Delegate Session on Tuesday morning. Quantities will be limited.

Ag in the Classroom Award Luncheon

Join us as we recognize Agriculture in the Classroom’s Outstanding Educator of the Year. The luncheon will conclude the Farm Pac raffle and the Young Farmers and Ranchers committee will do a check presentation of the funds raised.


Thank you to our early sponsors!

California Farm Bureau Federation Sponsors for the 101th annual meeting in 2019