Farm Bureau launches California Bountiful

» December 5, 2011 «

The award-winning magazine and television program produced by the California Farm Bureau Federation unveiled new names and looks today. The freshly updated California Bountiful magazine and television program will arrive in readers' mailboxes and on their television screens beginning this week. Both the magazine and television program had previously been titled California Country.

Farm Bureau produces the bimonthly magazine and weekly TV program for audiences that may not be familiar with farming, ranching and food production. CFBF President Paul Wenger said the new title reflects the diversity of farming in California today, and the fact that all Californians benefit from a vibrant, sustainable agriculture.

"Food is typically grown in the country, but it involves people in every part of the state. California Bountiful introduces readers and viewers to the people, places and products that make up the fabric of our rich agricultural environment," Wenger said.

"We are very proud of the high quality our magazine and television program have maintained for years," Wenger said. "The renamed and refocused California Bountiful magazine and TV show will continue the same tradition of excellence that California Country had, as we reach a wider audience with stories about the food and farm products created on California farms and ranches."

Under its new name, the California Bountiful television program will reach more viewers thanks to a grant that supports the show's goal of connecting urban and rural California. Starting in 2012, the lively, 30-minute program will begin to air on stations in Los Angeles and San Francisco, expanding a network that includes affiliates across the state as well as the nationwide RFD-TV network.

California Bountiful magazine, kicking off with a December/January issue, includes new features: a page of brief items about California-grown foods and farm products called A la Carte; an On Location page that focuses on one part of California and what makes it distinctive; and a personality profile called It's a Bountiful Life. The magazine is available to Farm Bureau associate members and to people who make a contribution to the California Bountiful Foundation. More information about the foundation is available at www.californiabountiful.org.

For more information, details about how to receive California Bountiful magazine, television show listings and video, please visit www.californiabountiful.com.

The California Farm Bureau Federation works to protect family farms and ranches on behalf of more than 74,000 members statewide and as part of a nationwide network of nearly 6.3 million Farm Bureau members.

Contact: Dave Kranz
Phone: 916/561-5550
news@cfbf.com

Permission for use is granted, however, credit must be made to the California Farm Bureau Federation when reprinting this item.