Leaders Conference
Sacramento, March 11-13, 2013
Schedule
Monday, March 11, Commodity Advisory Committee Meetings | ||
| 8:00 a.m. | Registration Opens | Atrium/Solarium |
| 9:00 a.m. | Dairy | Eagle |
| 10:00 a.m. | Joint Meeting (Specialty Crops, Citrus/Avocado, Grape, Horticulture) | Folsom |
| Citrus/Avocado | Zinfandel | |
| Grape | Tahoe | |
| Horticulture | Chardonnay | |
| Specialty Crops | Berryessa | |
| 12:00 noon | Lunch | Atrium/Solarium |
| 1:30-3:00 p.m. | California Farm Bureau Federation Organic and Direct Marketing Ad Hoc Committee Meeting |
Cabernet
|
| 2:15-3:30 p.m. | Getting the Most from the Masses: Engaging Members in Membership Efforts It is no secret that those who do something often end up doing everything. You probably have a few rock-star members who do it all; serve on the county board, advocate in Sacramento and Washington, D.C., sign up new members, attend state conferences and set up the chairs for the county Annual Meeting. (You may even be that person.) We need helpful people to pitch in when needed. More importantly, we need the right people for the right job—maybe even a job someone didn't know they were ready to do. What abilities and resources can your members contribute? Identifying what others do well and calling them to do their best is a key capacity of leadership. During this session, learn about how to identify the strengths of your membership and put those strengths to work in your county organization. Presented by Kyle Perry, Director, Leadership Development, AFBF | Folsom |
| 4:00 p.m.-5:30 p.m. | The Emerald Triangle in Your Back Forty: Time to Discuss Trespass Marijuana Grows Presented by Panel coordinated by Mendocino County Farm Bureau Moderator: Frost Pauli, Mendocino County Farm Bureau |
Folsom |
| 5:15 p.m | Kickoff Reception – Presented by the 2013 Leadership Farm Bureau Class All Attendees Welcome | Atrium/Solarium |
| 7:00 p.m. | Farm Bureau Fund to Protect the Family Farm (FARM PAC®) Board meeting |
Brandywine |
Tuesday, March 12, Leaders Conference | ||
| 6:30 a.m. | Registration Opens | Atrium/Solarium |
| 7:00 a.m. | Breakfast Buffet | Atrium/Solarium |
| 8:00 a.m. | General Session | Grand Ballroom |
| 8:00 a.m. | Opening Remarks, Paul Wenger, CFBF President | Grand Ballroom |
| 8:45 a.m. | Leadership Farm Bureau Class | Grand Ballroom |
| 9:00 a.m. | Getting Recognition for the Many Benefits of Agriculture Presented by Amrith Gunasekara, Science Advisor to the Secretary, CDFA | Grand Ballroom |
| 9:30 a.m. | Assembly Member Susan Talamantes Eggman, Chair of the Assembly Agriculture Committee | Grand Ballroom |
| 9:45-10:00 a.m. | Break | Atrium/Solarium |
| 10:00 a.m. | The Impact of Health Reform on Ag Employers and Small Business Owners Presented by: Leon Sequeira, AFBF Consultant on Health Care Reform | Grand Ballroom |
| 11:00 a.m. | Greg Lucas, Political Writer/Satirist, San Francisco Chronicle Editorialist Author of the Blog www.californiascapitol.com | Grand Ballroom |
| 12:00 noon | Lunch | Atrium/Solarium |
| 12:15 p.m. | Track 1: Briefing for Legislative Visits Bring your plate | Tahoe/Berryessa |
| 1:00-2:00 p.m | Track 2: Special Training Sessions Workshop Session One: Strike a Chord: How to Capitalize on the Issues that Matter to Members Are there issues that make sense on paper, but fall on deaf ears when mobilizing your membership? Do you struggle to communicate to potential members the importance of the work Farm Bureau does? What resonates with people and calls them to take action—either by joining the organization or taking action on a policy issue? During this session, learn about the role of emotion in both signing new members and mobilizing current members. You will leave with a new perspective on signing members, as well as strategies for mobilizing the people you already have. Presented by: Kyle Perry, Director, Leadership Development, AFBF | Folsom |
| 2:00 p.m. | Track 1: Buses Depart for Capitol | Hotel Lobby |
| 2:15-3:15 p.m. | Track 2: Conference Workshop Sessions Workshop Session Two: Stick Around for Awhile: Strategies for Membership Retention Whether you are losing members faster than you can count or just a few drop out each year, there is always room for improvement in membership retention. Additionally, consider the members who may not stop paying dues, but rather just stop showing up for Farm Bureau functions: In a different way, that's just as detrimental to the organization. During this session, learn about the reasons and discover a model for understanding why members join the organization, why they stick around, and how to help them figure out their place in Farm Bureau. Presented by: Kyle Perry, Director, Leadership Development, AFBF | Shasta |
| The End of Farm Labor Abundance Demographic and economic changes in Mexico and limited sources of farm labor elsewhere mean agriculture will eventually have to adjust production methods to use less labor. The decline in foreign labor supply to U.S. farms ultimately will need to be offset by conserving farm labor, switching to less labor-intensive crops and technologies, and implementing labor-management practices that match fewer, more highly skilled workers with more technically demanding farm jobs. Moderator: Carl Borden, Associate Counsel, CFBF Panelists: J. Edward Taylor, Professor of Agricultural and Resource Economics, University of California, Davis; and Diane Charlton, doctoral student in Agricultural and Resource Economics at UC Davis |
Eagle | |
| Water Wells 101 - A Look at Proper Drilling and Design Considerations for Efficient Agricultural Water Wells This session will cover proper practices for water well drilling and design, with methods proven to produce the maximum quantity of groundwater in the most cost-effective manner. Topics covered will include different drilling techniques, well casing and screen selection, corrosion mitigation, development techniques and operating cost analysis Presented by Charlie Hoherd, Director of Sales, Roscoe Moss Co. |
Zinfandel | |
| 3:15-3:30 p.m. | Break | |
| 3:30-4:45 p.m. | Track 2: Special Training Sessions continued | |
| Workshop Session Three: Renewable Energy from the Farm A review of the types of programs that exist in California for generation of renewable electricity, either to serve the load of a farm or ranch or to sell the electricity for use on the grid. Moderator: Karen Mills, CFBF Legal Counsel Panelists: Carmine Iadarola, Principal/Owner, SolarGen USA; Steve Sherr, Vice President of Business Affairs, Foundation Windpower; and representatives from Pacific Gas & Electric Co. |
Shasta | |
| Combating Plant and Animal Pests and Diseases USDA Animal and Plant Health Inspection Service Administrator Kevin Shea will talk about the role of APHIS in combating plant and animal pests and diseases affecting agriculture. He will also address implementation of Animal Disease Traceability regulations. Moderator: Rayne Pegg, Manager, CFBF Federal Policy Division | Eagle | |
| Addressing Nitrates in Drinking Water
Moderator: Danny Merkley, Director of Water Resources, CFBF Governmental Affairs Division |
Zinfandel
| |
| 5:00 p.m. | Buses Depart | Hotel Lobby |
| 5:30 p.m. | Legislative Reception | Spataro Restaurant and Bar, 1415 L St., Sacramento |
Wednesday, March 13, Commodity Advisory Committee Meetings | ||
| 6:30 a.m. | Registration Opens | Atrium/Solarium |
| 7:00 a.m. | Breakfast Buffet | Atrium/Solarium |
| 7:00 a.m. | Leadership Farm Bureau Class | Cabernet |
| 7:30-10:00 a.m. | CFBF Membership Ad Hoc Committee | Napa |
| 8:00 a.m. | Aquaculture | Zinfandel |
| Beef | Eagle | |
| Sheep and Goat | Brandywine | |
| Joint Meeting: Hay, Rice, Wheat and Feed Grains | Folsom | |
| Followed by: Hay | Shasta | |
| Rice | Berryessa | |
| Wheat and Feed Grains | Tahoe | |
| 12:00 noon | Lunch Buffet | Atrium/Solarium |