Farm Bureau unveils updated website
December 10, 2013
Redesigned, reorganized and updated with new services, the California Farm Bureau Federation website at
has been fully restructured to suit viewers on desktop computers, laptops, tablets and smartphones. The updated site debuted this week during the CFBF Annual Meeting in Monterey.
“Communicating with our members and the public has always been a high priority for Farm Bureau,” CFBF President Paul Wenger said. “Our new website allows users to interact with Farm Bureau on the full range of topics we cover and services we provide. It also gives Farm Bureau members the information they need to stay active in the organization and active on issues that affect family farmers and ranchers.”
Content on the new CFBF site is organized in five main categories, accessible from a drop-down menu at the top of each page: About Us, Member Services, News, Issues, and Programs. The County Farm Bureaus section of the site contains information about each of the state’s 53 county Farm Bureaus.
The updated home page features prominent photos and graphics highlighting key issues and news. The latest CFBF Facebook and Twitter posts may also be viewed from the home page, as can links to stories from the weekly newspaper Ag Alert®, the bimonthly magazine California Bountiful and the weekly Food and Farm News service. Video from the weekly California Bountiful television program can also be accessed from the new home page, and the site provides updated weather information from AccuWeather.
“The new site also features a strong service component,” Wenger said, “allowing current or prospective Farm Bureau members to renew or join online, quickly and easily.”
Icons on the home page and links throughout the site invite users to join Farm Bureau, through an online process that allows prospective members to choose among the membership options available in their home county.
The redesign and upgrade of the site was performed internally by the CFBF Information Technology and Communications/News divisions, overseen by a committee of Farm Bureau staff that surveyed members and county Farm Bureau leaders at various times during the process.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of nearly 78,000 members statewide and as part of a nationwide network of more than 6.2 million Farm Bureau members.
Permission for use is granted, however, credit must be made to the California Farm Bureau Federation when reprinting this item.