California Farm Bureau names marketing manager
As part of its strategy to strengthen its focus on membership growth and retention, the California Farm Bureau Federation has promoted Kate Tscharner to the position of marketing manager.
Tscharner joined CFBF in June 2012 as membership marketing assistant, and assumed her new role on Nov. 1. She will work with CFBF Marketing and Member Relations Division Manager Brian Watson to develop membership marketing plans for implementation by CFBF and the state’s 53 county Farm Bureaus.
“As a grassroots organization, membership lies at the heart of everything Farm Bureau does,” CFBF President Paul Wenger said. “Kate’s knowledge, experience and enthusiasm will contribute to enhance Farm Bureau’s ongoing work to attract and retain members.”
Tscharner’s family operates a floriculture business and olive farm in Acampo. She earned a degree in dairy science, with a minor in agricultural business, from California Polytechnic State University, San Luis Obispo, where she served as president of the Cal Poly Agriculture Council.
She also gained experience through internships with the California Milk Advisory Board and with a Lodi-area dairy, worked in leadership development for the National FFA Organization in Washington, D.C., and served as a California State FFA officer.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of more than 74,000 members statewide and as part of a nationwide network of more than 6.2 million Farm Bureau members.
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