California Farm Bureau earns six national communications awards
July 2, 2013
Social media, video, print and graphic design projects undertaken by the California Farm Bureau Federation have earned top honors from the American Farm Bureau Federation in its annual communications competition. California earned six awards, the most of any state in the annual competition. The awards were presented last week in Portland, Ore., during a ceremony honoring work by state Farm Bureaus across the country.
The bimonthly magazine published by the California Farm Bureau, California Bountiful, was named Best Magazine in the national competition. Written and designed for a non-farm audience, California Bountiful includes features on food, travel, recipes and the people who use, prepare and grow California food and farm products. The contest judge praised California Bountiful for "fun and useful" articles and "outstanding" photography and design.
A story published in the magazine last August earned the award for Best Feature Story. Written by assistant editor Christine Souza, the story focuses on father-and-son farmers in Santa Clara County who grow a full range of peppers—from the sweetest bell pepper to the spiciest Bhut Jolokia variety—and contains a guide to different pepper varieties.
CFBF also earned an award for Best Video Feature Story for a segment broadcast last year on the California Bountiful television program. The story—reported by program host Tracy Sellers with photography and editing by Kevin Burke and Scott Monaco—profiled a San Francisco firm that provides farm-fresh produce to urban offices. The story followed the produce from the small farms where it's grown through the harvesting, packing and delivery processes.
The California Bountiful Facebook page, which represents both the magazine and the television program, earned the award for Best Social Media Tool. A judge praised the Facebook page for its "excellent balance of stories, posting frequency and media types." The page may be found at facebook.com/cabountiful.
A brochure that shows how Farm Bureau works on behalf of farmers, ranchers and their customers earned the award for Best Pamphlet or Brochure. Written by Casey Gudel and designed by Karin Bakotich, the "Protecting Family Farms and Ranches" brochure is intended to be shared with elected officials and to balance facts and figures with the human story behind Farm Bureau policy initiatives.
The sixth award, for Best Graphic Design, recognized the icon created for the 2012 CFBF Annual Meeting. Using the theme, "California Agriculture: Leading the Way," the icon by graphic designer Matt Salvo incorporates an image of a compass—with an almond leaf substituted for its directional arrow—and has been used for additional CFBF events and social media accounts in 2013.
Along with the six awards, CFBF earned honorable mention in three categories, for Ag Alert® newspaper, the California Bountiful television program, and for an Ag Alert news story outlining the difficult choices facing cattle ranchers after wildfire damaged grazing land.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of more than 74,000 members statewide and as part of a nationwide network of more than 6.2 million Farm Bureau members.
Permission for use is granted, however, credit must be made to the California Farm Bureau Federation when reprinting this item.