Food & Farm News
March 26, 2014
Water rally to be held
Facing unprecedented water shortages, farmers, farm employees and other residents of the eastern San Joaquin Valley plan to rally in Tulare on Wednesday. Both federal and state water projects have issued “zero” water supply allocations for farm water customers this summer. Organizers of the rally say they will ask government officials to provide maximum flexibility in operating water systems during the drought.
Citrus growers cope with freeze losses
As they cope with drought, citrus fruit growers continue to deal with the impacts of a severe freeze from last December. Grower groups say the percentage of fruit loss appears consistent with what they expected shortly after the freeze hit: Between 20 percent and 40 percent of the fruit on trees at that time appears to have been lost. Careful sorting by citrus packinghouses keeps damaged fruit off the market, and researchers say new technology shows promise in speeding that process.
Tourism promotion focuses on agriculture
Food tourism in California will be the focus of a new partnership between the Visit California tourism agency and California Grown, which promotes the state’s crops. As interest grows in farm tours and farm-to-fork dining, a campaign called “California, Always in Season” will feature California farmers, ranchers, chefs and the diversity of crops grown in the state. The campaign kicked off this month with ads in Food & Wine magazine.
Meat exporting goes social
Social media has become the new marketing tool for encouraging people in other countries to purchase American meat. The U.S. Meat Export Federation says it started by targeting food bloggers in Korea and has expanded its social marketing to include popular channels including Facebook and Twitter. Recent efforts include Facebook pages in the Middle East and Mexico, along with use of the Chinese social media program Wechat.