The Media Specialist promotes California Farm Bureau Federation initiatives through communication on social media, contacts with reporters and articles in CFBF publications. The successful candidate will be equally comfortable writing a 140-character tweet, a 350-word news release or a 500-word op-ed. The position requires an intimate knowledge of social media platforms plus current media-relations experience.
Compose, review and edit copy for company social media platforms and websites; recommend new website features and work with colleagues throughout the company to generate social media and Web content; coordinate social media and website offerings; monitor metrics for social media and websites, providing results for regular reports.
Study and monitor relevant media sources, such as social media, websites/blogs, general and trade publications, to recommend strategies that will influence public opinion or promote ideas and services.
Respond to media requests for information; pitch stories to reporters; prepare colleagues prior to media interviews; serve as media representative for California Farm Bureau Federation.
Write and/or edit news releases, talking points, letters to the editor, speeches, and news and feature articles for Farm Bureau publications. Write weekly news service distributed to outside media.
Prepare and coordinate production of opinion pieces for placement in organizational publications and outside media.
Participate in division's daily news meeting by monitoring agricultural news and contributing relevant story leads.
Help develop and manage information-gathering tools (such as online surveys) to support Farm Bureau projects and initiatives.
Perform basic video editing and website content management functions and distribute e-newsletters to stakeholders.
Assist Farm Bureau representatives in effective communication with the public and media by delivering media training sessions.
Establish and maintain cooperative relationships with representatives within the agricultural community, news media and other groups.
Ability to write clear, concise prose on tight deadlines.
Facility with social media platforms and Internet.
Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Ability to speak clearly and concisely, both in person and via telephone, to convey complicated information in an accessible way.
Ability to consider the relative costs and benefits of potential actions to choose the most appropriate one.
Ability to understand the implications of new information quickly, for both current and future problem-solving and decision-making.
Experience And Education: Bachelor's Degree in Communications, Journalism, Public Relations or related field; 3-5 years’ experience in social media and media relations.